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It is never too late to be who you were meant to be.

Will Garcia

The Psychology of Appearance
Clothes are amazingly powerful tools. They can give us confidence and persuade others to have confidence in us. Never underestimate what your appearance says about you as the way we dress is related to how confident we feel inside.
 
Clothes shopping doesn't have to be an impossible chore.

1. Have a Plan. Check your wardrobe and make a mental note of what you need.
2. Set a budget. Knowing you can only pay thirty euro for a skirt ahead of time will help you sort through the racks faster.
3. Start early. For special occasions allow yourself at least two weeks prior to the event to get the dress. Remember you will need extra time for the shoes and accessories.
4. Dress for shopping. If you are looking for a special occasion dress, try to wear appropriate underwear to go with the style. Otherwise wear easy on off clothes . Also styled hair and make up will make looking at yourself in the dressing room mirror easier.
5. Shop by yourelf. If you really need a second opinion, put the item on hold and bring someone back with you later.
6. Keep a blind eye to sales and promotions. Stores put enticing promotion items at the front . chances are you will blow your budget right there unless you stay on task.
7. Never panic. Always ask the advice of a trusted friend before making your purchase.

Floral summer dress- worn with flats for casual look dress up with wedges

8. Try it on, walk, sit, bend in the clothes. Do they move easily, are the seams pulling. Do buttons, zippers etc function properly.
9. Use the three way mirror. Get an honest look at your rear and side view. Watch for extreme panty lines ( Trousers too tight) bunched up waist ( too big) or any tell tale signs of ill fitting clothes.
10. Check the care tags of the garment. If laundry concerns matter to you, you may want to do this check while looking. Otherwise see how much care the garment is going to require.
11. Check the return policy. Many stores don't give cash back, just a credit note, and sometimes final sale items mean you may not return the item at all.

 
Tips
1. Avoid items you cannot return for at least a credit note
2. Never buy anything that doesn't fit properly. The only exception are troursers that may need adjusting at the hem
3. It is not a bargain even if there is 75% off unless somehow you can match it into your wardrobe.

Some men see things as they are and ask why?
I dream things that never were and ask why not?

George Bernard Shaw
RMI BRANDING T: +353(0)87 0506463 E: info@rmibranding.com